Jo Middleton
Talk Title: The Real Emotional Impact of Puppy Farms
Jo Middleton is a pioneering cognitive canine rehabilitation expert, educator and multi-passionate entrepreneur with a mission to reshape the human- canine connection.
As a respected voice in both the business and behavioural worlds, Jo speaks and teaches internationally on three transformative pillars: why training humans is more important than training dogs, the power of cognitive canine rehabilitation and the ripple effect of empowerment through education.
With a background rooted in canine studies, compassion and lived experience, Jo has become a
leading figure in cognitive led dog rehabilitation - particularly for rescue dogs recovering from
trauma. Her approach goes far beyond obedience training, focusing instead on emotional
resilience, choice based learning and cognitive recovery. Through this lens, she helps empower
dog behaviourists to support their clients understand and heal the emotional root of behavioural challenges.
As a multi business owner in the educational space and a seasoned franchisor, Jo has built impactful ventures that merge ethical business with social good. Her career spans decades of
purpose-led entrepreneurship, mentoring and angel investment in industries that align with her core values: ethics, education, and empowering others to grow.
Jo's work is transforming not only how we support dogs - but how we show up for ourselves and others. She inspires audiences to rethink old paradigms, step into compassionate leadership and co-create lasting change - one dog, one human, one bold idea at a time.
Contact Jo Today:
Special Offer For All Delegates:
25% off any ISCP course using code 'HGA25' at checkout within 48 hours of the HPCC conference.
